Finlay & Co. is a British eyewear brand which specialises in luxury, handmade sunglasses and prescription glasses. Finlay & Co. sells online and through a number of boutiques and department stores around the world including Harvey Nichols, London and Barneys, New York.
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History
The brand was founded in 2012 in London by four friends. Finlay & Co. launched with a collection of handmade wooden sunglasses. The British model, David Gandy was one of the first Finlay & Co. wearers, spotted at London Collections Men wearing a pair of Finlay & Co. Ledbury Ebony frames.
Finlay & Co. featured in the British Fashion Awards and won a Shell LiveWIRE Grand Ideas Award in 2012. The Daily Telegraph's Victoria Bain said the company's Bosworth Ebony sunglasses would "turn way more heads in the park."
Finlay & Co. opened its first pop-up shop, 'Head to Toe' in Carnaby Street in June 2013. Alongside its products were other luxury brands such as Serge DeNimes, Oliver Sweeney and Marlborough World.
In February 2014, Finlay & Co. was invited to exhibit at Milan Fashion Week as part of The Vogue Talents Corner.[6] After an evaluation process, Finlay & Co. were "a few of the lucky ones" to have their creativity, manufacturing, commercial potential, and brand vision critiqued by international designers such as Donatella Versace and Giuseppe Zanotti. American Vogue Editor-in-Chief, Anna Wintour said at the event, "The young quartet that make sunglasses are very talented."
After meeting with the buyers from Barneys at numerous seasons of New York Fashion week, Finlay & Co. landed its brand in five of their eight locations: New York, Los Angeles, Las Vegas, and San Francisco.
In 2016, Finlay & Co. collaborated with Glenmorangie to create the world's first collection of sunglasses handmade from single malt scotch whisky casks. Originating from American White Oak and using 16 stages of intricate craftsmanship, each pair of the limited edition Finlay & Co. Glenmorangie sunglasses are individually numbered and designed to display the unique grain and natural finish of the original whisky casks.
The Independent commended Finlay & Co.'s Ledbury Ebony mirror sunglasses by saying "mirror sunglasses will keep him looking cool by the pool" in their 2015 Father's Day Fashion Gift Guide.
In 2017, Finlay & Co. introduced its first collection of prescription spectacles for glasses wearers.
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Products
Finlay & Co. acetate frames are handmade in Italy by eyewear artisans, crafted from the finest Mazzucchelli acetate and fitted with Carl Zeiss lenses.
Finlay & Co. offers personalised engraving on all frames for an additional cost. Frames can be laser engraved on the outside arm with initials, a date or name of up to 10 characters. Finlay & Co. also offers prescription lenses for all sunglasses in addition to its dedicated spectacles collection.
One of the most famous Finlay & Co. wooden styles is the Thurloe. It's cat-eye shape with winged wooden temples has been a popular frame with many celebrities including: Rihanna, Cara Delevingne, Jessica Alba, Vanessa Hudgens and Gigi Hadid.
The company's frames have been featured in publications including GQ, Vogue, Cosmopolitan, Marie Claire, Elle, Monocle, Red and Harpers Bazaar.
Collaborations
In 2014, Finlay & Co. collaborated with new lifestyle barber brand - Ruffians, to create an exclusive collection of sunglasses for the award-winning brand to celebrate the opening of their Covent Garden shop. The Dapper Chapper commented, "Ruffians and Finlay & Co., two of the UK's young and most exciting new lifestyle and menswear brands, are making their mark on the capital".
Finlay & Co. and Glenmorangie Original collaborated in 2016 to create the world's first collection of sunglasses made from scotch whisky casks. The casks were made from American White Oak and were used to mature Glenmorangie Original. Finlay & Co. made a total of 1843 pairs of sunglasses to celebrate the year in which the Glenmorangie Distillery was founded. Each pair was individually numbered and displays the natural grain of the original casks. The FT How to Spend It magazine said, "And the chic, dappled-wood handcrafted glasses - which come in an edition of 1,843 to reflect when the Scottish distillery was founded - still retain the faintest aroma of the aged oak'. The collaboration generated buzz with whisky lovers the world over and was featured in publications including Square Mile, GQ and Forbes. Finlay & Co. co-founder Dane Butler commented in The Observer, "The wood has all of these different complexities that we just had to experiment with really," he added. "We work with ebony, rosewood, walnut on our other styles, but we've never worked with White American Oak before. The grain of it is beautiful, and you pick up the different colors in the wood. Obviously you get the natural grain, but then you get the elements where the cask has been burnt. There would be certain bits of the burn color that would flash through on pairs, which was really nice because every single pair is unique both in number and in character as well."
References
Source of article : Wikipedia
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